OLYMPIC FREESTYLE SKIING ATHLETE
Alexandre Bilodeau is proud of his Quebecois identity, and his choice to sport Chlorophylle clothing is a clear nod to his appreciation for Quebec culture.
Alexandre Bilodeau wearing a Chlorophylle jacket Alexandre Bilodeau can thank his mother for her decision to quit her role as “hockey mom”. Inspired by Olympic skier Jean-Luc Brassard, Bilodeau agreed to withdraw from hockey and sign up for skiing – kickstarting his new career and relieving his mother of driving him from rink to rink.
Bilodeau was a natural jumper who excelled at freestyle skiing, and he began skiing competitively early on. By his early 20s, he had become a three-time FIS (International Ski Federation) World Champion in dual moguls, and a two-time World’s silver medalist in moguls. He was the FIS World Cup champ for the 2008–09 season, winning the moguls and overall freestyle skiing title. At the 2010 Winter Olympics in Vancouver, he won the Gold medal in men’s moguls, becoming the first Canadian to win Gold at an Olympic Games held in Canada. His career as an Olympic finalist didn’t end there. At the 2014 Winter Olympics, he became the first Olympian in history to defend his Gold in any freestyle skiing event as well as the
first Canadian to defend an individual title. In his final World Cup race, he retired with a win, and in doing so, surpassed his childhood hero, Jean-Luc Brassard, for the most World Cup awards by a Canadian.
High performance skiwear
Bilodeau is proud of his Quebecois identity, and his choice to sport Chlorophylle clothing is a clear nod to his appreciation for Quebec culture. While Chlorophylle’s rich history is important to Bilodeau, the quality of the lightweight and breathable fabric is what makes the brand work for him. “When I ski, I ski with intensity. The brands I choose to wear are those that can withstand a lot of action. Chlorophylle is designed with athletes in mind, and the light fabric allows me to move with ease.”
Bilodeau currently lives in Rosemère, Quebec, and has since revisited his first passion, hockey – albeit recreationally. While sports continue to be a major part of his life, Bilodeau’s academic career is still a priority. Currently, he’s completing a bachelor’s degree in accounting at the John Molson School of Business at Concordia University, and says a professional career in business is in the works.