Company history

1980 In Chicoutimi, a little town based in Northern Quebec, passionate adventurers dreamed of offering high performance clothing and equipment for the pursuit of outdoor activities. The collection was destined to become the gear of choice for both beginners and experts. Back from a three year trip throughout the Americas, with only $3 000 in their pockets, Gilles Couet and Laval Tremblay spoke with Pierre Beaudouin to design and produce the original clothing for CHLOROPHYLLE HI-TECH.

 

1981-1983 First production consisted of six expedition garments by Pierre Beaudoin. Success soon erupted for the brand yet financial resources were still very limited, therefore production took place in an old, badly insulated shoe factory. The cold winter days forced the entire team to work in sweaters from head to toe. Almost immediately after, distribution started to take place throughout Quebec.

 

1984-1986 This era marked the company's move to a 3 000 square foot, modern factory. It was the initial presentation of the products in Montreal, 32 in total; and 25 people were employed with the production and national distribution of these products.

 

1987-1989 Chlorophylle became a finalist in the North American Innovation Technology Contest with the sleeping bag « Dream Machine ». First expo in the U.S.A. with a collection of 85 products, sponsor of the Canada-Soviet "Polar Bridge" expedition, one of the hardest expeditions in the 20th century, which involved crossing by ski from Russia to Canada.

 

1990-1993 Consolidation in the Canadian market and with recognition from the Japanese market, Chlorophylle, with its collection of 130 products, continued to invest 3% in research and development and 2% in training. The production floor was increased to 20 000 square feet. Sponsors for the Siberia dog sled crossing, an expedition that lasted over 18 months.

 

1994-1997 Five time finalists and three times winner of the ‘Griffe d'or', in the sports clothing category. Collection grows to 150 products. Sponsors of more than 20 international expeditions.

 

1998-2001 Chlorophylle is elected among one of the five private enterprises the best managed in Canada. Its president is elected as marketing personality in Quebec!

 

2000-2001 Global restructuring of the suppliers in order to build and distribute a collection with 170 products and with more than 90 retailers selling « Chlorophylle » in Japan.

 

2003 Louis Garneau makes the acquisition of Chlorophylle & continues the international expansion of the organization.

 

2004 Strong growth in sales and a collection with more than 350 products allows a global approach of the international market.

 

2005 Chlorophylle opens its first « dedicated » store in Carleton-sur-Mer, (Gaspesie) in the name of Aux Quatre-Vents boutique. Chlorophylle sponsors the popular 2005-2006 Antarctic Misson.

 

2006 Chlorophylle's opens the St-Augustin-de-Desmaures outlet west of Quebec City.

 

2007 Opening of many different concept Chlorophylle stores in Drummondville, Amos, Ottawa and 2 new stores dedicated to Matane and Rouyn-Noranda. Chlorophylle products are sold for the first time in China.

 

2008 With the help from financial partners, Laval Tremblay and Daniel Lemay re-purchase Chlorophylle, previously owned by LG.S. for the past 5 years. This marks the opening of 6 new Chlorophylle concept stores: Bouvier and Ste-Foy (Quebec City), St-Denis and Atwater (Montreal), Trois-Rivieres as well as one other store dedicated on the Beauport promenade (Quebec City).

 

2011 The year of the 30th anniversary of Chlorophylle brings a wind of change. Thelast founder still present, Laval Tremblay, in entrerise retires. Marc Tremblay took over, always with the same financial partners. A new director of product made its entry with a new signature made  specifically for the 30 years of Chlorophylle. Theretail branch network now contains 21 shops on Canadian territory.

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